For Zerozoro · October 2026
Every creative practice reaches a point where many paths look possible at once. In my experience, the way through it almost always looks like this.
Your practice is full of good possibilities: to grow, to transform, to reignite. They all pull at once, and from the inside it’s hard to see the whole picture.
Zerozoro has doubled its revenue in two years: three partners, no employees, and a circle of freelancers brought in project by project.
The next step needs investment and motivation, and both need a shared answer first: where do you want the studio to be a year from now, and what do you start doing tomorrow to get there?
Conversations with you and the people around you.
Everything comes together, and you see your situation from the outside. Some directions fall away. Something you already had comes back into view, and you see what you have to work with.
We choose the path that fits your time, l’air du temps, your clients and your culture, then build what it needs. Sometimes something new joins in, connected to what’s already there.
You leave knowing what to do, and wanting to do it.
The rings under each stop show how deep it reaches into your practice. The outer ring is a routine, then a role, the team, the offer, the brand. The centre is your whole direction.
From many directions, through the right questions, to one path that connects what you have with what you need. Every practice draws its own version of it.
Two months of work, around 15 working days in total.
I’m a designer: textiles, sets, graphic, objects and furniture, which I still design. Seeing the whole picture and making it actionable comes just as naturally.
For the last six years, I’ve led creative strategy and transformation projects. The biggest was for an education group in Oakley Capital’s portfolio. It began with one school and grew into change across the whole organization, from strategy and structure to the design tools that made it real.
If this feels right, we fix a start date and book the three one-to-one conversations in the first two weeks. Anything you’d like to change in the scope, tell me and we’ll shape it together.
Roni Amiel · hello@roniamiel.comThe thick line is the journey itself. It leaves the crossroads, runs through Ask, See clearly and Act, and turns blue where your next chapter begins.
Each circle is a moment where something gets settled. The number gives the order, the words what you leave with.
The blue stars mark where something changes for good. One in each phase, and one where the route opens up.
The rings under each stop show how deep it reaches into your practice. The outer ring is a routine, then a role, the team, the offer, the brand. The centre is your whole direction.
The thin lines are directions open to you. At the start they all pull at once and cross each other. At the crossroads they meet, and one route goes on.
The dashed line is something that was there all along, a skill, a relationship, an idea, that comes back into view and joins the route.
The blue line is something new that joins the route: a person, a service, a way of working. It connects to what’s already there instead of replacing it.
The short lines ending in an open circle are directions you choose not to follow. Letting them go is part of the work, and it makes room for what stays.